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Chef Uyung Al Wazir
Executive Chef Waterfront Hotel and Casino – Mactan

Chef’s Recommended Recipe: NASI GORENG | Download PDF File

Testimonial:

Doña Maria Jasponica Rice is delicious and soft and I really, really love the aroma. ”

Chef Jun Jun de Ocampo
Chef/Co-owner Blackwood Bistro

Chef’s Recommended Recipe: NASI GORENG | Download PDF File

Testimonial:

Dona Maria Brown Rice provides versatility in cooking for its wonderful texture and natural taste which Blackwood Bistro’s character and cooking philosophy also carries. ”

Chef Michael C. Munoz
Chief cook Song Do Restaurant

Chef’s Recommended Recipe: HEADUBAP | Download PDF File

Testimonial:

Dona Maria Jasponica Rice has excellent quality and texture. I realy like the shiny appearance of their grains and its aroma.

Chef Kalel Chan
Executive Chef Rain Tree Restaurants

Chef’s Recommended Recipe:
ROASTED CRAB + CRAB FAT RICE POT | Download PDF File

Testimonial:

I have been in the food insdustry for quite a few years and one struggle is looking for good quality suppliers. Our purchaser recommend me to try Dona Maria Jasponica rice and from then on I’ve been using the product because I like its consistency.

Chef Reo Bojocan
Chief cook Sam Won Restaurant

Chef’s Recommended Recipe: NAJI BOKEUM | Download PDF File

Testimonial:

Dona Maria Jasponica Rice compliments my dishes because of its taste and aroma.

Ms. Kim Hung-Un Owner of Jeon Won Restaurant

Chef’s Recommended Recipe: SOGALBI JJIMW/ DOLSOT BAP | Download PDF File

Testimonial:

Dona Maria Jasponica Rice completes the whole dining experience of our customers.

Dubbed “Oishi peso-smart kids,” the cartoon series is part of a “freebie” for buyers of the snack items, and as they are elegantly produced, the kids get to hone their financial literacy via compelling story lines. We understand that company president Carlos Chan has tapped his eldest son, Archie, to make sure this financial literacy program is given the desired impetus to succeed. The series is an admirable way by which the unassuming Mr. Chan, whose snack items are making inroads in China, Indonesia, Vietnam and the Philippines, puts forth an advocacy targeted at children.

There is no question the project deserves to be replicated by other Philippine companies; it should form part of their corporate social responsibility. Here again, Mr. Chan provides a glimpse into his vision: a generation of kids smart in their handling of money. The smart way by which Oishi has conceptualized the project reveals, in a way, how he has successfully marketed the Oishi brand. Indeed, the Oishi line has held its own against even the United States’ Frito Lay snack line in China and is now about to dominate the Philippine snack market.

In producing the financial-advocacy series, Oishi gets the attention of its target market on its marketing thrust. And with this goodwill, its snack items get to be consumed. For the Oishi as a brand seeps into the consciousness of the kids who have benefited from the wise counsel on money that the series espouses. Having learned to live with snacking on Oishi and learning from its financial advocacy series, kids thus become a captured market, enough to propel the company to greater heights.

This advocacy of Mr. Chan comes at an opportune time. With the financial debacle that arose from the subprime crisis principally caused by the loading of toxic debts by huge financial institutions, the series allows parents to impart to their children the need to know the pitfalls of finance. The series opener alone, titled “Once I was rich,” details the travails of a child who got lots of money but then spent it all. The richly illustrated comic book was written by May Tobias Papa with artwork by Beth Parrocha Doctolero and it tells the “true confessions of a nine-year-old big spender.”

The series opener asks, “What would you do if you had a thousand pesos? Will you save it or will you spend it away?” Then the comic book tells of a well-known fable about the ant and the grasshopper where the former spends the days storing up food for the coming rainy days while the grasshopper “spends idle days under the sun.” Thus, when the rains come, the ant’s hard work pays off while the grasshopper finds itself dying of hunger. The baby boomers like us are very familiar with this fable and it was a way by which the teachers of old told their pupils how to save for the rainy days.

In working on the series, Oishi said the “financial education for kids” is at the heart of the production of the advocacy: “It takes inspiration from the lessons taught by the diligent and wise ant,” the company said. We understand that the company has been receiving lots of materials from contributors. The contributions range from distinguishing between want and need (when you forgo your desire to have a luxury car, settling instead for a low-cost brand since all you need is a vehicle to take you from point A to point B) to saving for the rainy day.

Getting to know Mr. Chan is much like reading the numerous fables which instilled values in us when we were still school kids. We remember being mesmerized by the fable of the ant and the grasshopper in our elementary days, and knowing it by heart due to the pitter-patter of the rains. There is also that fable about greed: the dog losing a bone when it barked at the mirror image of the bone on the water. We are pretty sure Mr. Chan learned valuable lessons from these fables, which could be part of the reason for his immense success in the snack-food business.

Oishi’s foray into the snack-line business in China involved a radical shift from the family business of Liwayway gawgaw (flour). Since then, the company’s fortunes have risen by leaps and bounds and it is now on the threshold of “invading” the former Russian states. The success, we are pretty sure, could have arisen from the company’s patient accumulation of what it needs like the ant’s in that favorite fable. Mr. Chan has learned much from the fables and it is no wonder that he remains as simple as ever and continues to frown upon excessive display of wealth.

We had occasion to interview Mr. Chan and we remember that the company continues to employ the old hands of Liwayway Marketing who still pack the flour via old-fashioned ways, such as the use of newspapers. The company has frowned upon introducing automation since it would mean the loss of jobs for the old folks in the company. Here is the essence of the man who, wealthy as he is, has remained low-key and as simple as when he first ventured abroad to set up the family company’s first kropeck snack line in China.

SL Agritech in expansion mode
There is a bit of irony that is playing out in the successful foray of SL Agritech, a hybrid-rice producer, on the matter of selling its hybrid-rice seeds to foreign lands. The company, headed by Henry Lim Bon Liong, has been successful in marketing the hybrid-rice seeds to Asian countries with huge populations. The rice variety is dubbed as drought-resistant with its long roots that withstand harsh conditions, and is now being planted by rice farmers in Bangladesh, Cambodia, Vietnam and Thailand.
The hybrid rice still meets resistance from government agricultural officers while it finds favor from the rice farmers of other countries. This ironic twist is possibly what explains the continued importation of rice by the government-with last year’s imports amounting to a huge P65 billion. The government, from the looks of it, still wants to remain a rice importer when it has within its midst the answer to rice self-sufficiency.

For the past several years, Mr. Lim’s plea for enough rice hectarage to plant his hybrid rice has continued to fall on deaf ears. And yet, the SL Agritech hybrid rice continues to exhibit its high-yielding potential with farmers from Isabela now proud owners of new electronic devices, thanks to the economic windfall they got from the hybrid rice. The hybrid rice is three times more productive than the local rice variety with production of up to 260 cavans of palay per hectare.

We believe it is time the government tried out the hybrid rice of SL Agritech since it could revive the economy. Agriculture, after all, accounts for a third of the country’s gross national product, and a doubling of the income of the farmers by way of the high-yielding rice variety could mean huge economic benefits. With higher income, the farmers can afford to buy more appliances and other consumer items that would then turn on the engine of commerce and provide jobs and added income. That is reason enough for the government to try the SL Agritech way to rice self-sufficiency.

However, starting the family on a healthy lifestyle has always been a challenge. Introducing something new into their diet is always a difficult task, especially if it’s something they have grown used to already. Take for example brown rice. Although loaded with nutrients, incorporating brown rice into a child’s diet may often or not result to a negative reaction due to the color and taste. Good thing there’s Doña Maria Jasponica Plus-the yumminess of white rice PLUS the healthy benefits of brown rice!

Doña Maria, the high-quality brand of homegrown rice products, introduces its newest product innovation-Jasponica Plus. Originating from the well-loved Jasponica rice variety, a combination of Jasmine rice and Japanese rice, this new variant will provide you the best of both worlds as you taste the wonderful and delicious mixture of white rice PLUS the nutrients of brown rice.

Now, moms won’t have any trouble ensuring that their kids get the proper nourishment they need such as dietary fiber, magnesium, selenium, and vitamin B complex, which help boost their immune system and reduces the risk of diabetes, heart disease, constipation, and colon cancer.

Now that’s a first step to your family’s healthy start! Also available in Jasponica and Miponica white and brown variants in leading supermarkets.

Dubbed “Oishi peso-smart kids,” the cartoon series is part of a “freebie” for buyers of the snack items, and as they are elegantly produced, the kids get to hone their financial literacy via compelling story lines. We understand that company president Carlos Chan has tapped his eldest son, Archie, to make sure this financial literacy program is given the desired impetus to succeed. The series is an admirable way by which the unassuming Mr. Chan, whose snack items are making inroads in China, Indonesia, Vietnam and the Philippines, puts forth an advocacy targeted at children.

There is no question the project deserves to be replicated by other Philippine companies; it should form part of their corporate social responsibility. Here again, Mr. Chan provides a glimpse into his vision: a generation of kids smart in their handling of money. The smart way by which Oishi has conceptualized the project reveals, in a way, how he has successfully marketed the Oishi brand. Indeed, the Oishi line has held its own against even the United States’ Frito Lay snack line in China and is now about to dominate the Philippine snack market.

In producing the financial-advocacy series, Oishi gets the attention of its target market on its marketing thrust. And with this goodwill, its snack items get to be consumed. For the Oishi as a brand seeps into the consciousness of the kids who have benefited from the wise counsel on money that the series espouses. Having learned to live with snacking on Oishi and learning from its financial advocacy series, kids thus become a captured market, enough to propel the company to greater heights.

This advocacy of Mr. Chan comes at an opportune time. With the financial debacle that arose from the subprime crisis principally caused by the loading of toxic debts by huge financial institutions, the series allows parents to impart to their children the need to know the pitfalls of finance. The series opener alone, titled “Once I was rich,” details the travails of a child who got lots of money but then spent it all. The richly illustrated comic book was written by May Tobias Papa with artwork by Beth Parrocha Doctolero and it tells the “true confessions of a nine-year-old big spender.”

The series opener asks, “What would you do if you had a thousand pesos? Will you save it or will you spend it away?” Then the comic book tells of a well-known fable about the ant and the grasshopper where the former spends the days storing up food for the coming rainy days while the grasshopper “spends idle days under the sun.” Thus, when the rains come, the ant’s hard work pays off while the grasshopper finds itself dying of hunger. The baby boomers like us are very familiar with this fable and it was a way by which the teachers of old told their pupils how to save for the rainy days.

In working on the series, Oishi said the “financial education for kids” is at the heart of the production of the advocacy: “It takes inspiration from the lessons taught by the diligent and wise ant,” the company said. We understand that the company has been receiving lots of materials from contributors. The contributions range from distinguishing between want and need (when you forgo your desire to have a luxury car, settling instead for a low-cost brand since all you need is a vehicle to take you from point A to point B) to saving for the rainy day.

Getting to know Mr. Chan is much like reading the numerous fables which instilled values in us when we were still school kids. We remember being mesmerized by the fable of the ant and the grasshopper in our elementary days, and knowing it by heart due to the pitter-patter of the rains. There is also that fable about greed: the dog losing a bone when it barked at the mirror image of the bone on the water. We are pretty sure Mr. Chan learned valuable lessons from these fables, which could be part of the reason for his immense success in the snack-food business.

Oishi’s foray into the snack-line business in China involved a radical shift from the family business of Liwayway gawgaw (flour). Since then, the company’s fortunes have risen by leaps and bounds and it is now on the threshold of “invading” the former Russian states. The success, we are pretty sure, could have arisen from the company’s patient accumulation of what it needs like the ant’s in that favorite fable. Mr. Chan has learned much from the fables and it is no wonder that he remains as simple as ever and continues to frown upon excessive display of wealth.

We had occasion to interview Mr. Chan and we remember that the company continues to employ the old hands of Liwayway Marketing who still pack the flour via old-fashioned ways, such as the use of newspapers. The company has frowned upon introducing automation since it would mean the loss of jobs for the old folks in the company. Here is the essence of the man who, wealthy as he is, has remained low-key and as simple as when he first ventured abroad to set up the family company’s first kropeck snack line in China.

SL Agritech in expansion mode
There is a bit of irony that is playing out in the successful foray of SL Agritech, a hybrid-rice producer, on the matter of selling its hybrid-rice seeds to foreign lands. The company, headed by Henry Lim Bon Liong, has been successful in marketing the hybrid-rice seeds to Asian countries with huge populations. The rice variety is dubbed as drought-resistant with its long roots that withstand harsh conditions, and is now being planted by rice farmers in Bangladesh, Cambodia, Vietnam and Thailand.
The hybrid rice still meets resistance from government agricultural officers while it finds favor from the rice farmers of other countries. This ironic twist is possibly what explains the continued importation of rice by the government-with last year’s imports amounting to a huge P65 billion. The government, from the looks of it, still wants to remain a rice importer when it has within its midst the answer to rice self-sufficiency.

For the past several years, Mr. Lim’s plea for enough rice hectarage to plant his hybrid rice has continued to fall on deaf ears. And yet, the SL Agritech hybrid rice continues to exhibit its high-yielding potential with farmers from Isabela now proud owners of new electronic devices, thanks to the economic windfall they got from the hybrid rice. The hybrid rice is three times more productive than the local rice variety with production of up to 260 cavans of palay per hectare.

We believe it is time the government tried out the hybrid rice of SL Agritech since it could revive the economy. Agriculture, after all, accounts for a third of the country’s gross national product, and a doubling of the income of the farmers by way of the high-yielding rice variety could mean huge economic benefits. With higher income, the farmers can afford to buy more appliances and other consumer items that would then turn on the engine of commerce and provide jobs and added income. That is reason enough for the government to try the SL Agritech way to rice self-sufficiency.

However, starting the family on a healthy lifestyle has always been a challenge. Introducing something new into their diet is always a difficult task, especially if it’s something they have grown used to already. Take for example brown rice. Although loaded with nutrients, incorporating brown rice into a child’s diet may often or not result to a negative reaction due to the color and taste. Good thing there’s Doña Maria Jasponica Plus-the yumminess of white rice PLUS the healthy benefits of brown rice!

Doña Maria, the high-quality brand of homegrown rice products, introduces its newest product innovation-Jasponica Plus. Originating from the well-loved Jasponica rice variety, a combination of Jasmine rice and Japanese rice, this new variant will provide you the best of both worlds as you taste the wonderful and delicious mixture of white rice PLUS the nutrients of brown rice.

Now, moms won’t have any trouble ensuring that their kids get the proper nourishment they need such as dietary fiber, magnesium, selenium, and vitamin B complex, which help boost their immune system and reduces the risk of diabetes, heart disease, constipation, and colon cancer.

Now that’s a first step to your family’s healthy start! Also available in Jasponica and Miponica white and brown variants in leading supermarkets.

Tell us about your wonderful experiences from preparing, to cooking, to eating, or to just about anything with Dona Maria Premium Quality Rice.

Please include your name and contact details together with your story (maximum of 600 words) and email to slac@sterlingpaper.com or snail mail it to 2302 Pasong Tamo Ext., Makati. Deadline of submission is Aug. 31, 2010. For more details, please call 8137828 loc. 533.

Mechanics:
1. The story should be about your experiences with Dona Maria Premium Quality Rice. You can talk about recipes you’ve developed or how you’ve switched to a healthier lifestyle, etc.

2. The story should have a maximum of 600 words.

3. Please include pictures as well as all contact details. 4) If your story has been chosen, please be ready to present any 2 empty packs of Dona Maria Rice.

Note: This contest is not open to all employees under the Sterling Paper Group of Companies and their relatives.

For more details you may contact:
Tiffany L. Ngo
Marketing Brand Assistant

SL Agritech Corporation
2302 Sterling Place Pasong Tamo Ext.,
Makati City 1231 Philippines

E-mail: slac@sterlingpaper.com
Telephone: +63 2 8137828 loc. 533
Website: http://www.sl-agritech.com/